Why You Shouldn’t Outsource Your SEO Overseas
If you own a business, it is likely that you have been contacted by some overseas “SEO Expert” who promises to get your site to the top of Google for a suspiciously low price. They guarantee first page rankings and excellent content at dirt cheap rates, leaving you wondering – is this too good to be true?
Unfortunately, it is.
When it comes to SEO, outsourcing to other countries is a risky move. Although the cheap rates may sound appealing, you ultimately get what you pay for, which is low quality work that could end up costing you more in the long run.
Here are four reasons to avoid outsourcing your SEO to cheap overseas businesses:
1. Improper Methods
Link building is an important aspect of SEO. However, if it is done poorly, it can result in some serious Google penalties. When you outsource SEO to a cheap company, you are most likely not going to receive quality link building. It is possible that they will use automated tools to put “spammy” links on unrelated sites. These “black hat” tactics are likely to trigger a Google penalty, or worse, get you blacklisted. An experienced local SEO company will take the time to build healthy and legitimate links that will drive quality traffic to your website.
2. Low Quality Content
In order to get the best results, your site needs to be producing quality content on a regular basis. When you outsource SEO to an overseas agency, you can expect the content to be created by non-native English speakers. Confusing and poorly written English can do serious damage to your business’ credibility. At best, only a few minor edits will need to be made; at worst, the content will need to be completely rewritten, causing you a whole lot of frustration. When you hire a local SEO company, you can rest assured that your content will be written by native English speakers who will be able to convey your brand’s message in an engaging and informative manner.
3. Little Knowledge of Your Brand
When you outsource SEO to an overseas company, chances are they know nothing about your brand, its culture, or the community it services. As a result, the content they generate will likely be out of touch with your business’ target audience, and not aligned with your business goals. A local agency will have a better understanding of your business and how to create content that appeals to New Zealanders.
4. Communication Barriers
When doing business with people overseas, you may face some communication barriers. If you are dealing with people who are not fluent in English, you may find that much of what you are saying is lost in translation, resulting in costly miscommunications. Time differences can also negatively impact communication. When the SEO agency you have hired is based halfway around the world, it may be difficult to find a time when you are both available to talk. Your business hours may not be the same as theirs, resulting in slow and inefficient communication.
Hiring A Local SEO Agency
Despite the low prices, hiring an overseas SEO agency can result in a whole lot of problems instead of solutions. Although you end up saving money initially, chances are you will end up having to pay more down the line for damage control.
If your business is looking for Search Engine Optimisation in New Zealand, working with a trustworthy local agency is the only way to go. Search for an SEO company dedicated to helping New Zealand businesses grow.