More on ratings
Throng now has yesterday’s TV ratings up. Looking through them, I thought one possibly helpful way to look at these ratings and see who is outperforming what is to look at how well each programme does as a proportion of the combined audience. That is, if you take the combination of everyone watching some manner of news programme at 6pm as the population who is interested in news, then the most important stat is what proportion of that (mostly exogenously determined) total audience is your channel pulling. This metric isolates the brand competition aspect of ratings competition from the size-of-the-pie aspect.
When you do this, some interesting tidbits emerge. Bearing in mind this is only one snapshot, and for a day where Campbell Live was still likely enjoying some modest halo effect from last week’s publicity, Campbell Live is the strongest performing TV3 current affairs show by a long way, and the only current affairs show that outdoes TV3’s all-day average performance against TV1. In other news, Paul Henry (who reaps something of an unfair benefit from the way the Throng data were reported), starts off around about the channel average. Here’s the chart:
Always look for the context around ratings.